crowdsourcing

IdeaScale: Group Polarization at Play in Crowdsourcing

Get This: Crowdsourcing as Marketing Campaign

Get This: Crowdsourcing as Marketing Campaign By Sophia Agtarap Crowdsource (ˈkraʊdˌsɔːs): A common marketing practice in the age of social media; the result of lowered barriers to the production-consumption cycle in the age of DIY; a response to a weakening economy and dwindling staff; outsourcing (some say); a creator’s nightmare; the most genuine marketing tactic … Continue reading →

Précis: Marketing to the Social Web [COM 546]

You can’t just build it. You have to walk them in the door. The old idea of “if you build it, they will come” doesn’t seem to work for websites (78). Not sure if it ever did. It definitely doesn’t in today’s attention economy. Websites serve as reflections of organizations, and companies are fighting for … Continue reading →