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higher education

This tag is associated with 3 posts

Pitching social media to your admins

I’m giving a brief presentation at our Communications/Advancement working group meeting. Much of it is based on a presentation done by our University’s Marketing group, but I updated the stats, as these have changed since the original presentation. Advertisements

Profile #3: Powered by Orange

Why this site? @poweredbyorange is a fabulous model for higher ed institutions who want to tell their story through social media. Their twitter account is one of several components of the Oregon State University’s marcom campaign that tells the story of how the OSU’s students, alumni, faculty and friends are making a positive difference in … Continue reading

Methodology: How to find who to follow in #highered and why?

For anyone interested in following tweets related to #highered, you have your work cut out. Do you want to follow institutions? If you want to follow institutions, do you want to follow the Alumni association? Student groups? News? Athletics? Departments? Marketing companies who work with higher education? Higher ed personalities (deans, presidents, VPs, social media … Continue reading