I landed my dream job [for now]: doing outreach and communications/marketing work for a church. Yee.

I used to work in higher education as a marketing and communication specialist.  A new media evangelist, if you will.  What does that mean? I help create and manage our digital footprint through sites like facebook, twitter, YouTube and flickr, and help folks think about ways they can better engage current and prospective audiences, and audiences within and outside the university community. All these roles help me in my study of digital and social media and its impacts in higher education. I also like to muse about what the Church is [and isn’t] doing with new media [because I actually do care] and how non-profits are really embracing social media as a way to truly engage with those who care about the work they do.

My elevator speech: studying the intersections of emerging media within (and outside of) higher education, religion, identity and social justice in local and global contexts. I’m exploring how to work with education, community and faith‐based leaders to tell stories about the work they are doing and to nudge them to explore other ways of communicating what they do.


Email: sophiakristina@gmail.com

Blog: sophiakristina.wordpress.com

Seminary blog: seminarymusings.wordpress.com

FB: facebook.com/sophiakristina

Twitter: @sophiakristina
[Seminary] Twitter: @SophiaSPU

Video: vimeo.com/sophiakristina + youtube.com/sophieagtarap

[Educational] Experience

Certificate, Advanced Interactive Marketing

January to June 2010, University of Washington, Seattle

Program explores business uses of online marketing through search engine optimization (SEO), email, blogs, pay-per-click campaigns, web banners, and virtual communities while developing a robust marketing plan around these tools.

Interests: the use of user-generated media, data-driven decision-making, and performance measurement.

Master of Communication, Digital Media

June 2011, University of Washington, Seattle

Student in nationally-recognized digital media program whose emphasis is the study of the socio-political and cultural impacts of emerging communication technologies.

Interests:  Storytelling, emerging markets, usability, access, higher education, and social justice in local and global contexts.

Master in Teaching, Secondary Education [English, ESL]

September 2001 to June 2003, University of Washington, Seattle

Emphasis in English literature and writing, with additional coursework in bilingual and multicultural curriculum and instruction. Student teaching incorporated current multimedia tools during instruction.

Bachelor of Arts, English

September 1997 to June 2001, University of Washington, Seattle

Additional coursework in education, political science, and ethnic studies.

[Work] Experience

Marketing & Communication Specialist | The Graduate School

Current Position, University of Washington, Seattle

Serve as the marketing and communications point person and chief strategist for GO-MAP and diversity in the UW Graduate School. Create and implement online marketing campaigns and measurement/assessment. Create social media strategy and assist with web content strategy, including search engine optimization. Write and copy edit web content, letters, reports, fact sheets and other collateral. Supervise video production interns.

Advisor, GO-MAP | The Graduate School

August 2007 to August 2010, University of Washington, Seattle

Create content for and maintain electronic and printed public information publications and website. Content creator and manager of social media outlets and initiatives. Counsel and advise students, faculty, staff and other partners on graduate opportunities, application procedures, funding programs and other University support services. Coordinate events and special projects.

[Internship/Project] Experience

Social Media Coach, Washington Association of Churches

December-June 2010, Seattle

Conduct communications inventory of organization; recommend social media outlets to support organization’s mission and vision; create reputation building initiative (RBI) to promote the WAC as an ecumenical hub for social justice advocacy, dialogue, reflection and action.

Intern, Dean’s Office | The Graduate School | University of Washington

August to December 2009, University of Washington, Seattle

Established and maintained the Graduate School’s presence on Facebook and Twitter. Sought potential social/digital media ventures; advised Dean in emerging web 2.0 trends; compiled best practices and recommended next steps in social media ventures.

New Media Consultant, Pacific Northwest Annual Conference| The UMC

2009 to Present, PNWAC

Regular contributor to Conference newsletter and training events and ministries. Contributions include:

eCommunication Coordinator | [NAFAUM] Nat’l. Assc. Of Filipino American United Methodists

August to Present, Online

Established and maintain the organization’s presence on Facebook. Moved content from old to new website. Seek new content for sites; advise and recommend to Board emerging eCommunication trends; update website.

[Leadership] Experience

Communications & Technology Working Group, UW Graduate School

2009 to Present

Coordinator of Video production, Beacon UMC Communications Team, Seattle

January 2008 to Present

Young Adult Commission | Ethnic Commission, PNW Annual Conference of the United Methodist Church

2007 to Present



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