You blog. You’re on facebook. You even tweet. How do you make all of these channels work together to communicate a strong brand? This section will address the why and how of promoting your blog once you’ve set it up and are ready to share your post[s]. Why promote the blog? Though some folks are … Continue reading
Get This: Crowdsourcing as Marketing Campaign By Sophia Agtarap Crowdsource (ˈkraʊdˌsɔːs): A common marketing practice in the age of social media; the result of lowered barriers to the production-consumption cycle in the age of DIY; a response to a weakening economy and dwindling staff; outsourcing (some say); a creator’s nightmare; the most genuine marketing tactic … Continue reading
I’m giving a brief presentation at our Communications/Advancement working group meeting. Much of it is based on a presentation done by our University’s Marketing group, but I updated the stats, as these have changed since the original presentation.
I’ve seen a spike in visits to my social media blog, thanks to the super responsive and collegial folks @ASU. It’s been great to build relationships with colleagues who are looking at ways to use emerging media to maintain relationships with current and former students, campus constituents and to reach new audiences. This is what … Continue reading