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twitter

This tag is associated with 6 posts

The why and how of social media to promote your blog

You blog. You’re on facebook. You even tweet. How do you make all of these channels work together to communicate a strong brand? This section will address the why and how of promoting your blog once you’ve set it up and are ready to share your post[s]. Why promote the blog? Though some folks are … Continue reading

Profile #6: MyCUBoulder

(1) WHY this site? Because @mycubulder has a very strong voice and communicates their enthusiasm for the school brand, physical campus and people through their tweets. Its links are at times very local and regional, but consistently promote a good word about the campus and its people, and I feel like I’m having a conversation … Continue reading

Profile #4: Arizona State University [@ASU]

(1) WHY this site? ASU is one of the highest ranked higher education institutions on twitter. According to “wefollow” they are the top ranked institution with 11 new followers (at the time this was written), bringing their total to 6,651. But, it’s not just because of their numbers that I’m interested–It’s that their account has … Continue reading

Methodology: How to find who to follow in #highered and why?

For anyone interested in following tweets related to #highered, you have your work cut out. Do you want to follow institutions? If you want to follow institutions, do you want to follow the Alumni association? Student groups? News? Athletics? Departments? Marketing companies who work with higher education? Higher ed personalities (deans, presidents, VPs, social media … Continue reading

Twitter Brand Q&A

1. Situation Analysis – Background questions/motivations for using Twitter. * How did you learn about Twitter? * When did your organization set up its (first) Twitter account? How many accounts do you have? * Why did your organization choose to engage with the Twitter community? How have your goals changed over time? * Describe any … Continue reading