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tools

This category contains 6 posts

What’s in your toolbox :: Part Deux

In the last edition of Channels we learned about communication tools that spanned the gamut. From electronic newsletter services to blogging and file organization, we looked at a good sampling of communication essentials. In this follow up edition, we’ll look at resources for live streaming, media editing and project management. As mentioned in part one, this … Continue reading

What’s in your toolbox? Free & low-cost communication must-haves for your org

This article was written for the Pacific Northwest Conference’s publication, Channels. To view this on their website, click here. Let’s not kid ourselves. There is way too much information out there. It’s easy to get lost, inundated, bogged down so you feel like you don’t even know how to start sifting through the barrage of … Continue reading

From Pushcart to Classroom: Accelerating educational access in the Philippines through mobile technology

Get This: Crowdsourcing as Marketing Campaign

Get This: Crowdsourcing as Marketing Campaign By Sophia Agtarap Crowdsource (ˈkraʊdˌsɔːs): A common marketing practice in the age of social media; the result of lowered barriers to the production-consumption cycle in the age of DIY; a response to a weakening economy and dwindling staff; outsourcing (some say); a creator’s nightmare; the most genuine marketing tactic … Continue reading

Précis: Marketing to the Social Web [COM 546]

You can’t just build it. You have to walk them in the door. The old idea of “if you build it, they will come” doesn’t seem to work for websites (78). Not sure if it ever did. It definitely doesn’t in today’s attention economy. Websites serve as reflections of organizations, and companies are fighting for … Continue reading