(1) Why this site?
One of the top profiles (based on followers) in the higher education vertical. It is based in the UK but still provides relevant links and news for the international higher education community. Interesting to see international topic trends in higher education and where the US falls in these conversations.
(2) Screen shot
Date data downloaded : 8/16/09
Industry sector : [higher] education
Twitter ID : @TimesHigherEd
Followers : 3,080
Following : 1,011
Ratio followers/following : 3.05 followers per following
Number posts : 839
Account created : March 2009
First post : March 10, 2009
Twitter Bio: Higher Education news, views and reviews.
Twitter : http://twitter.com/timeshighered
Bio link : http://www.timeshighereducation.co.uk/
Org website home : http://www.timeshighereducation.co.uk/
Other social media: Only uses twitter and their website.
About: Times Higher Education has poised itself as “the number one destination for higher education jobs, news and resources.” It lists breaking news, reader reactions, jobs by role, conferences, book recommendations and a legal help section. Though based in the UK, it publishes information and resources relevant to the whole higher education community.
Background: The background is plain white with the THE logo. Though the background looks uneventful, it does resemble the organization’s website, which is a white background with colored headings. Perhaps adding an additional image and a detailed bio would add to (potential) follower’s aesthetic interest.
Avatar: The image used is the organization’s logo–“THE” that stands for Times Higher Education.
Bio: The bio is simple and concise. One sentence: Higher Education news, views and reviews.
Transparency: No indication in the profile of who tweets for THE.
Bio Link: Links to the THE webiste: http://www.timeshighered.co.uk
114 were @ replies
110 were retweets
6 hashtags (fact, MrTweet, university, highered, MandyHE)
Summary: Because of its role as a source of news, views and reviews in higher education, many of the tweets are either RTs, links or @s related to research, universities or students. Unlike campaigns such as @PoweredbyOrange or universities on twitter, Times Higher Ed comes off as a hodgepodge of tweets rather than tweeting to a niche group within higher education. If one is looking for a general higher education brand to follow, this is one place to begin if you don’t mind the more regional focus.
C. Outstanding questions/conclusion:
Suggestions: I would have been interested in knowing (via the bio or website link) that this brand tweeted information mostly related to the UK or higher education. Though its location is the UK, I would have added …for the UK or if it was looking at an international audience, or …for the UK and the rest of the world.