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Brands on Twitter, case studies, MCDM, methodology, Social media, twitter, Twitter Book [#uwtwtrbook]

Methodology: How to find who to follow in #highered and why?

For anyone interested in following tweets related to #highered, you have your work cut out. Do you want to follow institutions? If you want to follow institutions, do you want to follow the Alumni association? Student groups? News? Athletics? Departments? Marketing companies who work with higher education? Higher ed personalities (deans, presidents, VPs, social media managers, professors)? Who or whatever you choose to follow could lead you to very different twitter accounts with different purposes. Depending on your interests, here are a few tips in beginning this search for the best of the best tweeters in higher education.
Get a sense of the landscape by browsing through .eduGuru. Though their website says that they blog about internet marketing and web development in higher education, you won’t just find marketing and web development info here. You’ll find info related to 2.0, social media, analytics, best practices and like things and get connected with others in higher ed who follow their blog. Additionally, they compiled a list of folks in higher education who tweet. And it’s growing.

Next, I’d suggest looking at themed lists or compilations. These are one-stop-shops to find universities, colleges, higher ed marketing strategists, web designers and personalities who have a twitter and social media presence.

  • PBworks has a University fan wiki that you can edit and add your institution to.
  • Higheredtweeters.com is a page started by Marie Howell to compile a list of higher ed tweeters. The funny thing is the twitter handle she lists isn’t valid.
  • The Chronicle of Higher Education put out a list of 10 to follow on twitter. The list represents different facets of higher education: professor, student, public relations, president, researcher, lecturer.
  • Social Media Club started an education group. Look at their list to see who is teaching social media across the country and world.
  • Additionally, there are sites like Twellow, where you can search for a broader term like education or research, or college & university students. There are 12 more categories in education where you can narrow your search; wefollow, that has a generic “education” list; or blogs like that of higher eudcation marketing consultant, Karlyn Morrissette, who created a Master Higher Ed Twitter List where she has added twitter handles of higher education personnel she’s come in contact with. People have continued to add their info in the comments section. It’s a loooong list. Distance-Education.org also has a list of theboth online and traditional student 75 most useful college education resources on twitter for both online and traditional students. This list highlights those resources who provide daily updates and links to articles, tips and advice. Something akin to student support via twitter.

About Sophia Kristina

Theology student seeking to understand how emerging media shapes the church, community and social justice [or vice versa]. I love to travel. And photograph. And eat. And repeat.


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