- Create multiple Twitter accounts to separate your twitterspheres and encourage ownership of your brand. Though some of our interests may overlap and provide great information, we may want to consider creating multiple handles to address the multifaceted nature of the organization(s) we serve. One great example from @diosacomm is the National Wildlife Federation. They have staff and action teams tweeting as the voice of the NWF. Great model.
- Get out there. Spend some time listing yourself in relevant directories so others can find you. Some examples: Twellow [the Twitter Yellow Pages], We Follow and others. @BillDrew4, aka The Baby Boomer Librarian
- Engage Communities. One thing we learned from Obama’s campaign was that he didn’t just attract one type of voter or demographic or engage in one platform. Find (traditional and non-traditional) ways to engage with those around you. @7thfloor