//
you're reading...
Twitter Book [#uwtwtrbook]

Twitter: 3 best practices

twitter_bird_follow_me__small__bigger

  • Have a strategy. Don’t create profiles in Twitter, Facebook, LinkedIn or other social media sites if you don’t know how or why you should be using them. People who find you online will expect something from you, especially if you represent a particular institution or organization. 2.0 tools are changing as fast as users and developers are able to change them, so stay in the know. Additionally, know what’s manageable for you and your organization. A component of this strategy should be knowing where your readers are, and joining them in those spaces and conversations.  (@moniguzman)
  • If you love your customers they’ll love you back and tell others (@britopian). To do this, you need to listen, communicate and respond with your followers. The success of Twitter isn’t how many followers you have or how many follow you. It’s whether or not you’re in conversation. What’s the point in chirping random tweets and links if no one cares to listen? As we learned from the Cluetrain’s Theses (19), communicate with your market directly. Don’t ignore them. Also, strike that balance between resource and talking head. No one wants to listen to a talking head (@joyrenee)
  • Keep metrics. Don’t do this because you want to see how many more followers and RTs you have than the other guy (or that they have over you), but do it because you need a baseline. Know where you are and keep track of where you’re going and how. Don’t be afraid to assess what you’re doing, especially if it helps you improve. BUT, don’t let metrics control you either. Graphs and percentages are just one (of many) assessment tools.
Advertisements

About Sophia Kristina

Theology student seeking to understand how emerging media shapes the church, community and social justice [or vice versa]. I love to travel. And photograph. And eat. And repeat.

Discussion

Trackbacks/Pingbacks

  1. Pingback: First Round: Best Practices « - July 14, 2009

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: