You blog. You’re on facebook. You even tweet. How do you make all of these channels work together to communicate a strong brand? This section will address the why and how of promoting your blog once you’ve set it up and are ready to share your post[s]. Why promote the blog? Though some folks are … Continue reading
It’s week 7 of summer quarter. The end is in sight. This evening’s topic in the Psychology of Digital Media? Networks. We’ve moved from “psyching” sites to talking more about the sociological/anthropological aspects of social media and the web. Keywords for this evening: scale, cybernetics, nodes nodes nodes, metapattern, Fritz Heider, structural balance theory, “Pardus” … Continue reading
Get This: Crowdsourcing as Marketing Campaign By Sophia Agtarap Crowdsource (ˈkraʊdˌsɔːs): A common marketing practice in the age of social media; the result of lowered barriers to the production-consumption cycle in the age of DIY; a response to a weakening economy and dwindling staff; outsourcing (some say); a creator’s nightmare; the most genuine marketing tactic … Continue reading