Romping around the digital media scene
rants & raves about digital media within and outside higher ed + non profits + faith communities.
larry webber
Précis: Marketing to the Social Web [COM 546]
You can’t just build it. You have to walk them in the door. The old idea of “if you build it, they will come” doesn’t seem to work for websites (78). Not sure if it ever did. It definitely doesn’t in today’s attention economy. Websites serve as reflections of organizations, and companies are fighting for … Continue reading
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